THE STRATEGIC ROLE OF EMPLOYER BRANDING IN TALENT ACQUISITION AT TECH MAHINDRA

Abstract

The employer brand of Tech Mahindra has a substantial impact on its ability to attract and retain exceptional talent. A company that establishes itself as an exceptional workplace—its employer brand—possesses an advantage during the talent acquisition process. Tech Mahindra enhances its company identity by demonstrating its commitment to innovative ideas, assisting employees in advancing their careers, and establishing a healthy environment. This robust brand presence attracts and retains top talent while retaining current employees by aligning employee values with the company's objectives. Tech Mahindra distinguishes itself from its competitors by establishing an exceptional employer brand that encourages an inclusive, innovative work environment and facilitates recruitment. The abstract investigates the influence of Tech Mahindra's HR initiatives on the company's ability to recruit and retain exceptional employees, as well as their effect on the company's growth.